Corporate videos come in various forms, each serving different purposes to meet the needs of a company. Each type of corporate video plays a crucial role in communicating different aspects of a company's identity, values, and offerings, helping to engage various audiences effectively.
Knowing the type of video you need can help you streamline the quoting process when speaking to your video production company. And whilst every video project is unique and you can always get a customised free video quote for exactly what you require, here are the 10 most common types of corporate videos with examples:
Purpose: Provide a high-level view of the company's mission, vision, values, and overall operations.
Use Case: Website homepage, investor meetings, and general company presentations.
Purpose: Showcase how a product works, highlighting its features and benefits.
Use Case: Marketing campaigns, e-commerce platforms, and trade shows.
Training and Instructional Videos
Purpose: Educate employees on company procedures, new technologies, or compliance requirements.
Use Case: Internal training programs, onboarding new hires, and ongoing employee education.
Purpose: Feature satisfied customers or successful projects to build credibility and trust.
Use Case: Sales presentations, website testimonials page, and social media marketing.
Recruitment and Onboarding Videos
Purpose: Attract potential employees by showcasing the company culture and job opportunities.
Use Case: Career pages on websites, conferences, and social media recruitment campaigns.
Purpose: Capture the essence and key moments of corporate events, conferences, or trade shows.
Use Case: Post-event follow-ups, social media sharing, and internal communications.
Internal Communication Videos
Purpose: Share important updates, announcements, or messages from leadership with employees.
Use Case: Intranet, company meetings, and email newsletters.
Purpose: Simplify complex concepts, processes, or services in an easy-to-understand format.
Use Case: Marketing campaigns, website product pages, and customer support.
Purpose: Grow a digital community and connect with customers and clients outside of typical business activities.
Use Case: Social media platforms, marketing campaigns, brand building.
Fundraising and Annual Report Videos
Purpose: Raise funds and awareness as part of an End of Financial Year or annual giving campaign.
Use Case: Marketing campaigns, stakeholder engagement, sponsor and donor engagement.
Purpose: Simplify complex concepts, processes, or services in an easy-to-understand format.
Use Case: Marketing campaigns, website product pages, and customer support.
Get a free video quote
Keyy Productions has corporate video teams in Sydney, Brisbane and beyond. Whether you know exactly what type of video you require, or have no idea where to start, our team will guide you every step of the way. Get a free video quote by submitting your enquiry and our team will be in touch to set up a time to discuss your project further.