You’ve worked hard and created a product or service that you are incredibly proud of. Now it’s time for the exciting part, it’s time to showcase what you have to offer and get the customers flooding in.
Product and service videos are some of the most commonly created videos because they inspire customers to pay attention, remember your product and feel confident to make a purchase. As far as powerful marketing goes, it doesn’t get much better than this.
At Keyy Productions we've created product and services videos of all shapes and sizes, with each video taking advantage of our industry knowledge and production expertise to be a lasting asset for your business.
To find out more about how we can help you create awesome product or service videos in Sydney, get in touch with us today. Contact us online or call us on 0413 816 660.
We'd love to chat about how a product or service video can help your business so get in touch with one of our creative producers today!
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While many people think of product and service videos as traditional large scale advertisements, the truth is that they come in many shapes and sizes.
The important thing to remember about a product or service video is that when the video is doing its job really well, it will both inform and inspire your audience.
The video content can be both a practical resource to highlight the functionality of what you do and how you do it, and also act as an incredible little teaser to give your audience a glimpse of what you have to offer, and leave them excited and wanting more.
With the incredible rise of e-commerce and the decline of brick-and-mortar storefronts, the customer’s ability to see, test and experience a product/service before they buy has become almost a thing of the past.
However, our desire as consumers to try before we buy has not gone away or even diminished.
This is where videos step in to offer an invaluable online substitute ‘experience’ of your product or service that will ultimately remove uncertainties and build trust.
More importantly, we know that audiences WANT to watch product/service videos, with an outstanding 96% of people engaging with a video to understand a product or service.
Recent research also tells us that people who watch a product video are anywhere from 64-85% more likely to buy.
Physio Gym Physiotherapy provides skilled, affordable and accessible one-to-one care, rehabilitation exercises and independent exercise access 24/7.
Their goal was to capture the essence of the unique service they provide and convey their approach and processes through video production.
It was important that the service video authentically set the tone of the Physio Gym experience, and ultimately lead more customers through the door.
We chose to interweave sophisticated, candid visual footage with interview content to provide engaging and digestible viewing for the target audience, whilst conveying a highly accurate portrayal of the service and holistic approach provided by Physio Gym, thus establishing a deeper level of trust and connection between the target market and the brand.
The little inclusions + innovations of your creation are important, so they should be showcased, but the real value and appeal come from the benefit it provides to the customer.
A great example is the 2020 AirPods Snap commercial for Apple. The feature is the noise cancellation of the new generation AirPods, but the focus is the absolute benefit of being able to zone out and experience a vibrant life without disruptions.
While features are important, the reason people will actually purchase is if they see how it will positively impact their lives.
At the very start of the project think carefully about your goals for the video. Do you want the video to generate brand awareness, create leads and sales, or celebrate your offering? Once you’ve determined your goals pick one to champion and structure your video with that key goal in mind.
Product or service videos that overlap with a brand video or an explainer video will typically be longer as they need to convey more information.
There is absolutely nothing wrong with this, but we would always recommend having at least one short and punchy version of your video available for those customers who are exploring and just looking for a taste of what you have to offer.
Be sure to end your product or service video with a clear call-to-action that the audience can follow, as well as a destination for them to go to learn more or purchase.
Too many product/service videos create an impression but don’t make it easy for their audience to follow-through.
Informative, fun and versatile, product and service videos are the perfect choice for any business that wants to generate awareness and build leads and sales.
If you’re interested in a product or service video for your brand, the Keyy Productions team are on hand to help bring your creation to life and showcase what you have to offer.
