In the vast, colourful, complex world of social media, your marketing strategy needs to cut through the noise and stop those thumbs from scrolling past your content, and the best way to do that is with video content that is tailored specifically for each platform.
Where a video created for your website can afford to expand the narrative and communicate beyond the visual, social media videos must be a cause for pause and hold your audience’s attention.
Our Social Media Suite is the perfect way to create additional, powerful content from your original video that will communicate your brand’s message in bite-sized pieces. Having a suite of content that is optimized for Facebook, Instagram and LinkedIn ready to launch with your next campaign means your messaging is cohesive + consistent across each platform.
A Social Media Suite is an additional package option that can be added to your next project with us, or a cost-effective solution to repurpose existing footage from a previous project we’ve worked on together.
A Social Media Suite works alongside your long-form video marketing campaign and is created specifically with each platform in mind. Your original video will be cut down to your chosen length up to 60 seconds and delivered in landscape (great for Facebook and LinkedIn), portrait (perfect for Stories) and square formats (ideal for Instagram feeds), with custom on-screen titles, graphics and background music + all desired branding.
You also have the option to include a specific call-to-action to direct traffic where you want it to go, making the Social Media Suite the perfect asset for an upcoming campaign or launch!
A Social Media Suite can be added from the beginning of the project so we can work with your marketing team to ensure we capture content specifically for your online audience. This serves as the perfect sidekick to your hero video content that’s ready to be released when you launch your campaign. Or you can choose to add this package to your project later down the track to get more use out of a video you already love and performs well for your brand.
Platforms like Facebook often perform well with content that is 3 minutes or longer, but studies also show that on average 47% of the value in a video is delivered in the first 3 seconds (Animoto). That’s a lot of pressure to place on the first 3 seconds of your video, but when your content has been specifically created with this in mind, you can make sure that every second counts. A Social Media Suite of specific shorter cut-down edits is the perfect way to extend the life of your campaign and get your audience to engage with your full-length video content by getting them invested and eager for more content.
Video content in your Instagram feed can be up to 1 minute long, or you can upload multiple clips to your IGTV or stories. For Instagram, a general rule of thumb is to stick to the under 30 second rule to keep your message short, sharp and attention grabbing.
Online videos will account for more than 82% of all consumer internet traffic by 2022 (imagen), so are you making the most of your videos on social media?
We’ve worked with many brands to execute their marketing strategies across their social media platforms, and a great example of how effective a Social Media Suite can be is our recent project with McDonald College.
Click here to read more about the project and hear from our client on their biggest fears, most surprising results, and how a Social Media Suite worked for them.
