There is nothing more effective than video testimonials for building trust and credibility with your audience.
While written reviews can be helpful, they can’t match the authenticity and emotional power that comes from seeing and hearing a real person promoting your brand on your behalf.
At Keyy Productions, we can help you develop a set of candid video testimonials to elevate your brand, service or product and build trust with your future customers and clients.
Through industry-leading filming and editing techniques, our talented Sydney video production company will translate your customer reviews into a format that captivates your prospects.
Put simply, a testimonial video is a video of a customer or client sharing their experience with your brand.
This can include describing how your brand’s products or services helped solve a particular problem or what they liked most about the brand and why they would recommend it to others.
In essence, video testimonials are evidence from current customers that your brand delivers on its promise.
Testimonial videos are effective because there’s no one better to sell your product or service than one of your previous satisfied customers.
While you can preach about the benefits and features of your brand, a recommendation from a former customer is much more believable. In fact, these days they are almost a necessity.
Research shows that 82% of consumers read online reviews about local businesses while 9 out of 10 people trust what a customer says about a business more than what the business itself says.
What sets video testimonials apart though is the visual and emotional connection created.
Unlike written testimonials, being able to see a real person share their experience can be incredibly powerful, and what’s more, when it’s executed authentically, it can build trust in the viewer (and potential customer) like nothing else.
In essence, video testimonials are effective because they help build trust and credibility with a level of authenticity that can’t be matched.
Providence Property, a property buyer’s agent, wanted to create a transparent way for potential clients to see the positive impact that their services have on Australians who are just like them.
Purchasing property is a huge investment, there is a great deal of risk involved, and as a result, trust is a key factor in selecting a buyer’s agent.
Providence Property needed testimonials from clients that went beyond the common sales pitch and instilled confidence and a sense of quality and care.
The package of testimonial videos has performed incredibly well for Providence Property. "The content has created credibility for our company.
It's obvious that our clients are not professional actors. Social proof is a powerful vehicle. I can honestly say it achieved everything that we hoped it would."
When it comes to making a great testimonial video, there are a few key elements involved to ensure it hits the mark.
Keep your videos short
With the amount of content at our fingertips these days, our attention spans are getting shorter and shorter. Aim to get your message across quickly with testimonial videos, stay focused on the problems and solutions faced. You’ll be amazed at how much information you can pack into a 2-3 minute video.
Video testimonials are a powerful marketing tool simply because they work! There’s not much that can beat real customers talking about how great your product, service or brand is to other customers. But they’re not always the easiest videos to make and there’s a huge variety of styles, tactics and formats to choose from.
At Keyy Productions, our expert video production team can help guide you in creating video testimonials that align with your brand and enhance your overall marketing strategy.
